AirBNB’s Product Shortcomings: No Fridge, Technology, or Service Widgets

AirBNB is not an engaging host or guest platform. There is hardly anyway to customize a listing, except through static photos. The offer to improve a listing through ‘professional photography’, for instance, feels more like desperation than a real attempt at engagement. These shortcomings, however, are hardly worth mentioning. AirBNB’s problem is not so much with its lack of customization within its listings than with its product offerings. Throughout the company’s history there has not been a single advance in any of its product…